Tuesday, February 24, 2009


  • Grow your community of customers, clients, and collaborators.

  • Attract new customers and clients.

  • Stay in front of your customers and clients

  • Differentiate yourself
    - Says Daniel Pink in A Whole New Mind: "Story […] is becoming a key way for individuals and entrepreneurs to distinguish their goods and services in a crowded marketplace.”

  • Create ideas for future books, products, and projects (this idea from Scott the Nametag Guy)

  • Express yourself creatively

  • Document your personal experiences and share them with others

  • Stay in touch with friends and family

  • Share practical knowledge or skills with others

  • Motivate other people to action

  • Entertain people

  • Influence the way people think

  • Network and meet new people who share your passion
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