Tuesday, March 25, 2008

I LOVE TEXT

Sure, I go to museums to see art. But I also go to be in big open spaces, to watch people, and to enjoy the ambiance of the in-house cafe.

Oh yeah - I also go to read text -- the text of brochures, the text of the wall plaques, the text of the books in the gift shops.

I LOVE TEXT!

A few weeks ago, Mike and I went to MOMA's free friday night. The first thing we did was ascend to Cafe 2. You get a little paper menu to look at while you are standing in line to order, but I stood transfixed by the sight of the text and simple pictures of their giant wall menu. (See photo.) "What are you doing?" asked Mike, after I stood unmoving in front of the wall menu. "You have a menu in your hands." The tiny print simply did not compare with the contrast of the white all caps type, red headings, and simple pictures against the black backdrop.

In a special section entitled Muesems, The New York Times reported that only 7 percent of museum-goers at The Detroit Institute of Art stopped to read the wall plaques which accompanied the art work. I would definitely have been in that 7 percent.
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